What We Do

Welcome to Wild Little Society!

At Wild Little Society, we are more than just a playful Indian brand. We are passionate about inspiring creative thinking and encouraging imaginative play. We understand the importance of brown representation in toys and strive to make a difference in the industry.

Our mission goes beyond just selling toys. We believe in the power of self-love, friendship, and affirmations. Our products are carefully crafted with meticulous attention to detail, ensuring that every child's experience is magical and empowering.

As an eco-friendly brand, we are committed to sustainability. Our products meet the ASTMF963-17 compliance standards, providing a safe and environmentally conscious choice for families.

But it's not just about the products. It's about the people behind Wild Little Society. Our dedicated team is an integral part of our success. They share the same excitement and passion as I do, from the initial concept to the final product. Without them, Wild Little Society wouldn't be possible.

Join us on our journey to create a world where every child feels represented and empowered. Visit our website today and discover the magic of Wild Little Society.

Together, let's make playtime extraordinary!

Our Story

It all began with a child... As a parent, I realized the lack of brown representation in dolls while shopping for toys for my son. Having grown up in a family that taught me to embrace diversity, I was determined to address this issue and create a positive change.

At Wild Little Society, we understand the impact of skin colour and the importance of inclusivity. Our brand aims to create a safe and accepting society where being Brown is celebrated. We believe that every child, regardless of their skin tone, should grow up in a world free from prejudice.

As a former flight attendant for Singapore Airlines, I witnessed the fixation on skin colour not only within the Indian community but also among various other ethnicities. This experience further fueled my passion to make a difference through Wild Little Society.

Through our carefully curated collection, we offer toys that represent the beautiful diversity of our world. Our focus on brown representation in dolls allows children to see themselves and their experiences reflected in their playtime. We believe that every child deserves to feel seen, valued, and included.

Join us in creating a world where diversity is celebrated and embraced. Join us in exploring our inclusive range of toys at Wild Little Society and become a part of our mission to promote equality and acceptance.

Sunaina Somu Divakar